'Zero is silence. Zero is the beginning. Zero is round. Zero spins. Zero is the moon. The sun is Zero. Zero is white. The desert Zero. The sky above Zero. The night.’
–excerpt from a 1963 poem by Heinz Mack, Otto Piene, and Günther Uecker.
0HZ is a clothing sub brand by Haizhen Wang, the brand seeks to make ultimate use of the most basic elements to create core value, and even solve much complex matter. ‘0’ represents the desire of timeless ego, vitality and keep searching infinite possibilities.
Logo curved by two different angled ellipses, the upper and lower shadow will visually guide a derivative, creates unique brand feel.
Client: Haizhen Wang
Branding, Creative Direction, Art Direction, Concept, UX Design, Graphic Design