Client
Honbay
Modular Furniture
Branding, Web
Shopify integration, Graphic design, Branding / VI, UI, UX, Creative direction
We assisted a leading modular sofa company on Amazon in successfully transitioning from a homogenous product platform to a brand-driven independent site. This transformation empowered the client with full control, showcased their product design advantages, and established a robust new brand website.
The logo features a capital “H” with detached squares, symbolizing dynamic spatial combinations and the flexibility of modular furniture. This playful design adds lightness to the bold font, while the italic text and separated squares introduce motion, aligning with the “Transform Living” theme.
The web UI maintains the brand’s design style with friendly rounded corners and clean, soft colors. Product information presentation has been streamlined to ensure the browsing experience is as comfortable and refreshing as being at home.