Client
Korean Dinner Party
WebsiteLaunch project
Industry
Fusion Cuisine
Type
Branding
Deliverables
Artwork, Branding / VI, Creative direction, Graphic design, Visual concept
Inspired by LA’s Koreatown, KDP blends Eastern and Western cuisines. We helped them create an authentic and eclectic multicultural dining brand.
The entire design exudes a wild energy. To capture this sense of spontaneity and freedom, we chose the imagery of solidified water droplets, evoking the idea of writing with a finger dipped in water.
We selected the form of a tiger because it is strongly associated with Korean culture.
We even incorporated more abstract elements into the drink menu, continuing the bold style by using exaggerated minimalist geometric shapes to represent each cocktail.
