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Korean Dinner Party hero

Client

Korean Dinner Party

Industry

Fusion Cuisine

Type

Branding

Deliverables

Artwork, Branding / VI, Creative direction, Graphic design, Visual concept

Inspired by LA’s Koreatown, KDP blends Eastern and Western cuisines. We helped them create an authentic and eclectic multicultural dining brand.

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The entire design exudes a wild energy. To capture this sense of spontaneity and freedom, we chose the imagery of solidified water droplets, evoking the idea of writing with a finger dipped in water.

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We selected the form of a tiger because it is strongly associated with Korean culture.

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We even incorporated more abstract elements into the drink menu, continuing the bold style by using exaggerated minimalist geometric shapes to represent each cocktail.

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