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![Korean Dinner Party hero](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fzbqn1r21wanm%2F5UWkhvRwsfB7FNnUWyZ3mh%2F7d7b18469837e4d0213315de471f4e8f%2Fkdp-hero__6_.jpg%3Ffm%3Dwebp&w=3840&q=75)
Client
Korean Dinner Party
WebsiteLaunch project
Industry
Fusion Cuisine
Type
Branding
Deliverables
Artwork, Branding / VI, Creative direction, Graphic design, Visual concept
Inspired by LA’s Koreatown, KDP blends Eastern and Western cuisines. We helped them create an authentic and eclectic multicultural dining brand.
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The entire design exudes a wild energy. To capture this sense of spontaneity and freedom, we chose the imagery of solidified water droplets, evoking the idea of writing with a finger dipped in water.
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We selected the form of a tiger because it is strongly associated with Korean culture.
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We even incorporated more abstract elements into the drink menu, continuing the bold style by using exaggerated minimalist geometric shapes to represent each cocktail.
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