Client
Runrum
Activewear
Branding
Branding / VI, Visual concept, Creative direction, Graphic design, UI, UX
We created an optimistic and energetic brand system filled with vitality. Runrum is not just a women’s brand; everyone has the right to pursue comfort and beauty in sports.
We conceived three concepts and chose the one where two hidden “R”s appear in the negative space. The repetitive triangles create an upward motion, giving the design a strong, disciplined, and uplifting vibe.
A 48-page brand manual was created, encompassing typography, color schemes, usage guidelines, pairing rules, web design, packaging design, graphic design, and social media assets. This established the core visual identity of the brand.
Creating a new brand has allowed us to build a minimalist, modern presence from scratch, providing a unified and thoughtful experience for everyone who engages with us.
