Client
Tóu
Industry
Sando Bar
Type
Branding
Deliverables
Artwork, Branding / VI, Creative direction, Graphic design
TÓU, a profoundly extreme minimal fusion dining concept inspired by TA TA Eatery. We helped create a witty yet enigmatic brand identity for the client.
TÓU, or “头” meaning “head” in Chinese, embodies a playful and engaging pronunciation and imagery. We aimed to integrate geometric elements from Chinese characters to create a visual representation but avoids overtly literal Eastern motifs.
"We have some whimsical round heads rolling around, all happy food enthusiasts."
