Client
Aranya
Industry
Asian Fusion Patisserie
Type
Branding
Deliverables
Branding / VI, Creative direction, Visual concept
ARANYA, an Asian-inspired patisserie and café, is launching its first store in central London. We helped capture a sense of ethereal mystery in the brand design, elevating the use of white to a new level of sophistication.
The founder was inspired by the ethereal imagery of flowing gauze from the classic Hong Kong film “A Chinese Ghost Story”(1987) and plans to use white gauze extensively in the interior design. We found this concept fascinating and emphasized this visual motif in the brand design.
