Client
Hewi Street
WebsiteLaunch project
Industry
Luxury Streetwear Resale
Type
Branding, Web
Deliverables
Branding / VI, Creative direction, Graphic design, UI, UX
Hewi Street, Hewi’s streetwear resale platform, entrusted us to create a new brand and website UI that maintains a connection with the main brand while attracting a younger, trendier audience.
We aimed to extend the main brand’s parallel line style, infusing it with more energy, dynamism, and a youthful vibe.