Client
JJ's House
Bridal and Special Occasion Retailer
Branding, Web
Branding / VI, UI, UX
After years of rapid growth, JJ’s House approached us to collaborate on a comprehensive upgrade of their brand and website.
To complement their summer campaign, we created a comprehensive suite of materials, including designs for ads, newsletters, and digital banners.
The new brand upgrade includes a comprehensive guideline, ensuring all graphic designs are consistent and professional.
We also revamped the online shop from the ground up, focusing on UX. Given the detailed and complex size and style options for fitted dresses, our goal was to make the shopping experience simpler and more intuitive. Additionally, the UI is now more sophisticated and user-friendly.
We also delivered a new reference guide of email designs, detailing the type of imagery and copy required as well as options of proposed layouts for each ‘theme’.
